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The target audience plays a significant role in the decisions made to achieve an optimal digital experience on the RDC website. Key factors include the look and feel, the interactions and the technology required to bring this all about. To make sure Stimmt can facilitate and accelerate these decisions, data was gathered from the target audience.
The RDC target audience can be subdivided into two categories: universal car companies/retailers and corporate businesses. RDC offers a variety of different forms of support to these two groups. To safeguard the structure of the website and to prevent visitors from getting lost online, the RDC service was subdivided into four groups. This way, RDC guides the visitor through the website, gradually narrowing their search funnel in the right direction.